The logo is the first thing that people see when they come across your business website, pamphlets, signage, or advertisements. It’s the first impression that your customers get of you and your brand. It is a signifier of all things that represent your brand—your values, mission statement and vision. A logo will also help you stand out from the competition by giving your brand an identity and making it instantly recognizable to potential new customers. There are numerous examples of logos that have grown to become synonymous with their company and product. These logos are so memorable because they have unique features which make them stand out as memorable and distinct (in a good way). There are many factors that you should consider when creating your own logo, and these 5 characteristics in particular will help you create an excellent one for your company:
1. A Catchy Slogan
A slogan is a short and memorable phrase that may or may not contain a key marketing concept for the brand. They are usually written in a particular format and cadence to follow standard advertising language. Logos that incorporate slogans often do so in a way that conveys the same message through both visual and textual elements. Vintage logos such as Coca-Cola and Kodak frequently use catchphrases to incorporate brand values and marketing strategy into a single visual mark. Some contemporary logos, like Wal-Mart’s, incorporate catchphrases into their design, but they might not be as immediately recognizable. A solid slogan can help you create a memorable logo by providing an instant summary of your brand and what it stands for. It can also tie your logo in with other marketing materials such as brochures, pamphlets, and signage.
2. Brand Colors
Color has always been an important part of branding. It’s one of the first things that people notice when they look at a product or logo. In fact, color has been proven to have a significant impact on how people feel about a particular product. When it comes to branding, the color scheme is an important choice because it will help your logo stand out from the competition. It will also help your audience to easily identify who you are and associate your brand with a certain feeling. Colors can evoke positive emotions, such as blue and green, or negative ones like red and orange. Choosing the right combination of colors, and using them consistently in your logo and throughout your marketing collateral, can greatly help in branding your business.
3. Solid Typography
Typography is the way that words are arranged and formatted on a page. This includes typefaces, sizes, font, spacing and layout. When designing a logo that uses text, it’s incredibly important to pay attention to typography so that the logo makes sense, is legible, and conveys the right message. Typography is one of the few design elements that is visible even when the logo is reduced to a tiny size, so it’s important to get it right in a logo. If your logo is legible and makes sense when it’s reduced to a small size, it’ll also be legible and make sense when it’s larger. A common mistake that many designers make is to use fonts that are too fancy or complicated. Fancy fonts are great for titles and headlines, but they don’t work as well in logos.
4. Consistent Shapes and Formats
When you’re creating a logo, it’s important to stay consistent with the shapes and formats that you’re using throughout the design. This will help the logo to remain recognizable and will prevent it from looking cluttered and disorganized. It’s common to use one shape in the logo and then use the same shape in the logo’s border. You might also incorporate other shapes that are representative of your brand or product line. You can also use a wide range of colors and patterns in certain parts of the logo while keeping other areas consistent. For example, you might use a bold blue color on the border of the logo, and then use a muted blue in the background.
5. A Signature Tagline or Slogan
A tagline is a phrase that highlights your brand’s unique qualities and promotes its key selling points. It will help potential customers to understand what your company does and why they should purchase your products or services. A tagline can be an incredibly useful marketing tool and is often used interchangeably with the term “slogan.” It’s important to keep in mind, however, that a slogan is generally shorter and has a more specific focus than a tagline. A tagline or slogan can be incorporated into the design of your logo in a number of ways. Many designers will include the tagline in a single word or phrase, such as “Just do it” written in a large font. Others might use the entire tagline as the logo, with the brand name written in a smaller font below it.
Conclusion
Logo design is a competitive field and you need to stand out from the crowd if you want your business to succeed. To do so, you need to consider the five characteristics that we have discussed in this article. If you follow these tips, you’ll be well on your way to creating a logo that’s memorable and distinct.
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